Emaar to open three new Address hotels across Gulf by 2028

Summary

• Emaar is launching Address The Bay, a 182-key waterfront hotel in Dubai Harbour, opening 2027.
• Two more Address properties follow in 2028: Diriyah in Riyadh and Al Marjan Island in Ras Al Khaimah.
• The three openings extend Emaar's luxury hotel brand beyond Dubai into Saudi Arabia and the northern emirates.

The latest

Emaar Properties is adding three Address-branded hotels across the Gulf, starting with Address The Bay at Emaar Beachfront, a 182-key high-rise in Dubai Harbour set to open in 2027, according to TradeArabia. Two further properties follow in 2028, one in Riyadh's Diriyah heritage district and one on the Ras Al Khaimah coast, taking the brand into three separate destinations.

Details

• The Dubai property: Address The Bay at Emaar Beachfront will carry 182 keys and open in 2027, positioned at Dubai Harbour with beach and waterfront access. Emaar describes it as a five-star, ultra-luxury high-rise development on one of the emirate's most in-demand waterfront stretches, with Dubai Marina nearby.
• Amenities in Dubai: The hotel will feature a 523-sq-m main pool deck with cabana seating, alongside six dining and lounge concepts ranging from all-day dining to a club lounge. Emaar has not disclosed room rates or a specific opening date within 2027.
• Riyadh expansion: Address Diriyah is planned to open in 2028 inside Diriyah's heritage and cultural district, one of Saudi Arabia's flagship new destinations. The property is designed as a five-star city stay placing guests within the district rather than adjacent to it.
• Diriyah room count: The Riyadh property will offer 204 hotel keys plus 60 serviced apartment keys, a mix that separates it from the two purely hotel-format openings. Six dining concepts and a rooftop pool cafe are planned.
• Diriyah facilities: Beyond accommodation, the hotel will include a spa, fitness facilities, meeting spaces and family-focused amenities. Diriyah itself is being built as a mixed district combining hotels, residences, restaurants, retail and cultural experiences around Saudi heritage sites.
• Ras Al Khaimah resort: Address Al Marjan Island will open in 2028 with 196 keys on the Ras Al Khaimah coastline, an emirate the developer identifies as among the UAE's fastest-growing destinations. The format is a low-rise beachfront resort rather than a high-rise tower.
• Al Marjan features: The resort will include three swimming pools, among them a 614-sq-m family pool, plus dining venues and a 1,155-sq-m jetty lounge overlooking the water. The design centres on wellness, family stays and extended time by the coast.
• The wider pattern: Taken together, the three properties add 582 hotel keys and 60 serviced apartment keys across Dubai, Riyadh and Ras Al Khaimah. Emaar has not published investment figures, construction timelines or operating partners for any of the three.

Background

Address is Emaar's own hospitality brand, built around its Dubai developments. The three announced properties take it into Saudi Arabia's Diriyah project and the Ras Al Khaimah coast, both destinations currently absorbing heavy tourism investment.

Between the lines

The three openings split into distinct formats rather than repeating one template: a high-rise waterfront hotel in Dubai, a mixed hotel-and-serviced-apartment city property in Diriyah, and a low-rise beach resort in Ras Al Khaimah. The serviced-apartment component in Riyadh points to longer stays tied to a district still under construction, while the Dubai and Ras Al Khaimah properties are built around pool decks, jetty lounges and beach access.

What's next

Address The Bay is the first test, with opening set for 2027. Emaar has not named a month. The Diriyah and Al Marjan Island properties follow in 2028, with room counts and facilities announced but no confirmed dates.

Source: TradeArabia